Advantage Advertising unveils new purpose-driven identity

By Uaueza Kanguatjivi

Advantage Advertising, a prominent advertising agency in Namibia, has rebranded, debuting a new logo and identity reflecting elevated products and a creative approach.

With 28 years of experience in the industry, the agency has received numerous accolades, including multiple Loerie Awards, a D&AD Pencil in London, a Grand Prix at the Epica Awards in France, and a shortlist at the Cannes Lions International Festival of Creativity.

The agency is now looking into ways to help generate new and meaningful advertising concepts ranging from traditional and below-the-line advertising (ATL and BTL) to tackling social development goals and environmental social governance obligations (SDG and ESG).

Advantage Advertising has a client portfolio, which includes FNB and Namib Mills, and recently worked with Frans Indongo Group. Managing Director Truda Meaden says their goal is to assist firms in aligning their strategy with societal requirements, elevating their purpose and profit through a more purpose-driven and socially responsible approach to advertising and marketing.

Advantage Advertising Creative Director Toufic Beyhum said they are known as a high-quality, creative advertising agency in Namibia. Beyhum said when the new strategy took shape, they felt it was necessary to renew their identity.

“Our colours and designs are now bolder, and we have included iconography that demonstrates how we are on the rise, approaching creativity from a higher vantage point,” Beyhum explained. Advantage Advertising stressed the importance of digital services and announced the expansion of its digital section, led by Melodia Dryer.

Dryer highlighted that the blend of Augmented Reality (AR) and creativity is fundamental in the evolving landscape of digital marketing.