Andreas’ jewellery empire an epitome of entrepreneurship

•  By Martha Nangombe

WITH a passion for jewellery and a tenacious ambition for achievement, Hertha Mary Andreas has carved her path in the competitive world of entrepreneurship.

Driven by deep elements of the sourcing approach and the inspiration that drives her creativity, Andreas has become a name to be reckoned with.

Unlike traditional jewellery designers, she does not make each piece from scratch. Instead, she methodically curates her collection from vendors around the world.

Andreas’ business concentrates on three essential specifications: material quality, market relevancy, and ethical sourcing.  From the busy streets of China to the colourful markets of South Africa, she scours the globe for the best gems and metals, ensuring that each piece passes her stringent durability and sustainability requirements.

In an interview with Confidente, Andreas opened up about how she built her jewellery empire.

“Despite pursuing a profession in digital forensics, my love for business has always remained strong.

I hope to one day have a physical storefront for my business ventures. My journey in the jewellery business began as a partnership in 2021, but I decided to go solo after parting ways with my former colleague in 2022.

With the help of my dedicated assistant and a dependable delivery company, I could navigate the complexities of running a business independently, turning challenges into opportunities for growth and innovation.

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