Changing the face of the world of tattoos

By Rosalia David

GIVEN the popularity of body art in the world, tattoo artist Lorenzo Prins is becoming a household name in the art industry delivering the best fine-line tattoos in the country.

With the new endorsement he bagged from Monster energy drink, Lorenzo took Confidente through his journey of becoming a tattoo artist affirming that it was not all rosy when he first started.

Ten years ago, Prins gave up his job at Standard Bank and took a leap of faith to join the tattoo industry without start-up capital but today, he owns a big studio in town situated in Independence Avenue.

“When I left my job 10 years ago, everyone in my life was disappointed and told me how stupid I was that I left such a good job that gave me the stability and security. However, sitting behind a desk everyday doing the same thing was not me.”

He said, the mindset of becoming a leader one day and being able to recognise the value of embracing a once-subversive art form has always been his focus.

“It is very risky to leave a permanent job without knowing exactly how the business you are going for is going to turn out. But I did It. So many people are stuck at places where they are not happy because they are afraid to take that step, but I always go for my gut feeling in everything I do,” Prins explained.

He further said that he also wanted to change tattoo art by providing impressive drawings which would be different from the bad tattoos that were all over the place.

When he first started, Prins would make free tattoos or charge as little as N$20 to perfect his art while saving up to buy an advanced tattoo machine.

Eventually, he managed to climb up the ladder and gained popularity as one of the best tattoo artists in the country that would get special requests from across the country and even from outside the border.

In 2018, Prins backed up his skills with a certificate from the Tattoo Academy in South Africa.

In 2019, he organised the first ‘Tattoo Invasion’ – an event initiated for tattoo artists to showcase their work. The event was described as successful as artists who participated managed to get a huge following.

Asked how he deals with criticism as some people view tattoos as demonic, Prins said the tattoo industry is no longer the symbol of rebellion and subculture it once was and he does not believe that it is an evil practice as God gave him the talent that could help him sustain himself.

Said Prins: “One of my policies is, I don’t do satanic tattoos or draw on clients’ private places (private parts).”