Entries Open for Shining Light Awards Competition

De Beers Group Shining Light Awards (SLA) jewellery design competition set to challenge young designers as they invite aspiring young designers to participate in the event.
Held under the theme, “Luxury Redefined,” the awards aim to harness the creative power of Millennials and Gen Z and encourage participants to reinterpret luxury to emphasise authenticity, innovation, and inclusivity, celebrating diversity in design. This theme challenges young designers to present their unique vision of luxury to the world.

The competition is part of the De Beers Group Designers Initiative (DBGDI), a program dedicated to nurturing the next generation of jewellery designers in De Beers’ diamond-producing countries: Botswana, Canada, Namibia, and South Africa.
Launched over 25 years ago, the Shining Light Awards have served as a vital platform for emerging designers in these regions, allowing them to showcase their talent on an international stage. This year’s competition boasts a prize pool of N$1.6 million per country, underscoring De Beers’ commitment to fostering young talent in the jewellery industry.
The SLA is open to designers aged 18 to 35 who are either in their final year of a jewellery design program, have recently graduated, or possess relevant experience in the field. The 2024 competition will accept entries from June 19 to August 16, offering participants a unique chance to launch their careers in jewellery design.
Vice President for Corporate Affairs at De Beers Global Sightholder Sales, Otsile Mabeo, stated that the awards aim to build a forever sustainability strategy commitment to accelerate equal opportunity.

“We at De Beers are dedicated to ensuring that every natural diamond we discover contributes to the sustainable development of our host communities. The SLA creates an enabling environment for growth, skills transfer, entrepreneurship, global experiences, and mentorship in the jewellery design industry, and we are excited to support youth across Botswana, Canada, Namibia, and South Africa in developing their skills,” she stated.

Managing Director of De Beers Managed Operations, Moses Madondo, highlighted the evolution of the SLA.
“The competition has transformed from a jewellery design contest into a youth enablement initiative that celebrates and nurtures design talent. It enhances various aspects of the diamond value chain, from design and manufacturing to sales, marketing, and entrepreneurship,” Madondo said.
Botswana, Canada, Namibia, and South Africa winners will be announced in November 2024 at a gala awards ceremony in Johannesburg, South Africa. A distinguished panel of international judges will select the winners.

“The theme gives our entrants the space to really create something that accurately reflects their identity and values in today’s era, to define luxury in a brand-new way. We are looking forward to seeing how they will interpret the theme,” says Madondo.
This year’s awards have been restructured to align with the winners’ and runners-up’ career stages and needs. Awardees can choose from various options, including business support, internships, skills development, and tuition support for further studies, ensuring that the prizes substantially support their professional growth.