Gazza, KFC collaborate
By Confidente Reporter
KENTUCKY Fried Chicken (KFC) has partnered multi-award winning artist Gazza in their newly introduced Zula Bucket for 1 promotion.
“Working with Gazza and his team, to scout out undiscovered music talent in Namibia, was epic,” said Ricky Brown, GM KFC Namibia, “so when he proposed we partner again on the launch of his Messiah album, there was no holding us back.”
Having an iconic figure like Gazza endorse the launch of KFC’s Zula Bucket for 1 is a perfect case for brand parity, pairing the country’s most accomplished musician with the most loved chicken in the world, he added.
According to Brown, in October 2020 KFC approached Gazza to be the official judge and mentor for their 50/50 festive campaign.
“KFC has an appeal which supersedes all socio-economic and cultural biases, offering great value to consumers, with something for everyone’s pocket. Bringing Gazza’s latest album to our consumers, when they purchase one of our most affordable product offerings, is a stroke of genius. It gives our customers a taste of what KFC really stands for… customer satisfaction, enjoyment and affordability, at every turn” he further highlighted.
Brown went on to applaud GMP member Werner Alweendo who engineered a new music platform, Africentric, to launch Gazza’s album through their outlets nationwide which uses the restaurant’s WiFi and a simple voucher code system to assign the tracks to a Zula Bucket for 1 purchase.
The Messiah album will be launched over the next eight weeks, through KFC restaurants, with a song released every week.
Each song will be available to stream for a specific week only and once in the weekends, a new song can be unlocked with a new code.
“Fans who unlock six songs will then be able to stream the full 16-track album on Africentric,” explained Brown.
Expressing gratitude towards the partnership, Gazza said KFC provided him with an opportunity to not only commercialise his new body of work, but to also enable him to do something that has never been done before in Namibia.
“With KFC’s vast reach, we are now able to instantly cater to fans across the country. In the current financial climate, artists like me need to think of innovative ways to survive from our art… our zula. When a smart partnership opportunity comes along, we must grab it!” he said.
The Zula Bucket for 1 promotion not only gives Gazza fans the opportunity to enjoy their favourite KFC meal, but they now get to listen to a Messiah track at the very same time, for free.