Mureza Prime8 country director speaks dealership, distribution

By Staff Writer

The Country Director of Zimbabwean conceptualised and South African manufactured Mureza Prim8, Robert Michael Shilongo has said that operations in Namibia will be done through a registered distribution /dealership entity, Mureza Auto Namibia Pvt Limited.

The car maker which is set to launch in Namibia next month has so far released the first batch of units that are on the market in Zimbabwe and South Africa a fortnight ago.

In an interview with Shilongo last week, he highlighted that this is the sole Namibia distributer and dealer responsible for all the local operations of the principal company as mandated in handling all downstream sales channels of new units, repair and maintenance, warehousing, retailing, and parts retailing.

The company has established its local operations in Windhoek and Oshakati and will operate in other towns and regions through yet to be identified agents and sub leaderships.

“Mureza Auto Namibia Pty Ltd will establish downstream contract partnerships and sub-contractors in at least 10 Namibian towns. The anticipated direct and indirect employment initially, stands around 250 employees, which reflects a significant number of employment creation contribution to the country. The Head Office is in Windhoek while the Oshakati Regional Office will strategically positioned to cater from the operations of the Northern based sub-dealers that is in Kunene, Omusati, Ohangwena, Oshana and Oshikoto.

“Currently the company is open to receive application enquiries for partnerships and sub-dealerships around the country in sales, services, and showroom facilities. Enquiries of interest on these opportunities can be sent via emails to Announcement of the approved dealers will be done in October 2021 after due diligence and compliance, only Namibian owned and registered companies will be considered, thus Mureza Auto Namibia Pvt Ltd encourages local companies to partake and be part of this auspicious opportunity,” Shilongo said.

He went to say that as a Namibian, he was very grateful to the government for ensuring the existence of an enabling and conducive business environment which allows and attracts good quality investment, ultimately creating multiple opportunities for the Namibians.

“Namibia is poised for numerous spinoff benefits with the arrival of the Mureza Auto Co.
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and the inaugural unveiling of the Prim8 into the Namibian Market. Apart from overseas import substitutes and preservation of foreign currency, there is direct revenue flows to the government in the form of trade taxes, normal VAT, tariffs, vehicles registration fees, licencing and regional import duties.
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It is a foregone conclusion that with the size of the Mureza Auto Co, franchises, and dealership structure there is a mixed bag of fortunes on downstream value addition and on the socioeconomic landscape of Namibia.

“There is the creation of employment, directly and indirectly in the motor service industry, 2 retail, panel beating workshops, Auto-electrical, insurance, banking institutions, real estate, and consultancy, just to mention a few. The country’s national skilled workforce capacitation will have a windfall benefit on skills transfer through Tertiary and Vocational Institutes partnerships. In addition, Mureza Auto business existence will help in addressing some of the existing gaps in student trainee attachments, internship and apprenticeship in various trade and professions while opportunities for bursaries and scholarships may arise.

On the price and availability of the Prim8, Shilongo said that, after the launch of the vehicle in Namibia , which will be in the month of September 2021, the Prim8 is earmarked to land in the customers hands at a price of N$202 500.

“Mureza Auto Co. intends to kick start the Prim8 distribution with an off take scale of upto100 vehicles for the Namibian market. Notably, it is also critical to state that there are other models on the way from the Mureza Auto Co offerings which are, the Prime8-inspired T1 bakkie , the Athlete and the Tusker models , which are all set to be rolled out next year in 2022,” concluded Shilongo.