NAMAs to spend N$16m on 2019 awards
By Jeoffrey Mukubi
THE nominees have finally been revealed and the Namibian Annual Music Awards is back on track and set for 7 September 2019 at the Dome in Swakopmund.
Although the nomination party was a major success, it did not end without controversy, as Chief Human Capital and Corporate Affairs at MTC Tim Ekandjo clarified that the NAMAs are not a developmental awards show, but rather a platform that awards and recognizes excellence.
This comes after numerous artists complained about not winning, or not being treated fairly by the NAMA judges.
“There is always a complaint by artists about why we don’t give opportunities to upcoming artists and artists that are still in development stages. I hate to be one to break it to you, the NAMAs have a specific mandate and that mandate is to recognize excellence within the industry.
“It doesn’t say recognize excellence by upcoming artists. The harsh reality is that the NAMAs is unfortunately not a developmental platform,” said Ekandjo.
He also remarked that the NAMAs are not only necessary to reward Namibian artists for their musical achievements but the platform can also be used to support and assist local artists with issues such as drug and alcohol abuse or issues related to their newfound fame.
“We have lost artists to drugs. It is time to complement artists and assist them, because not everyone can handle fame,” he said.
Ekandjo also noted that more than half of the artists that will be performing would be doing it for the first time on the NAMA stage. “We will have 32 performing artists on the night, 82 percent of the artists will be new artists because they are nominated.”
He further highlighted that out of hundreds of applications received by the NAMAs vetting committee only 64 nominees will be in contention for prizes on the night, and 24 winners will walk away with awards.