NASRIA unveils the ‘Delivering Where Others Wavered’ awareness campaign
NAMIBIA Special Risk Insurance Association Ltd (NASRIA) which is the only special risks’ insurer has unveiled a new awareness campaign that will run under the theme “Delivering where others waivered.”
The campaign which seeks to re-position the brand and create scope for enhanced stakeholder relations, will showcase NASRIA’s product portfolio, expand brand visibility and educate stakeholders on special risk insurance.
“We have always felt the need to get closer to our stakeholders and enhance the bond we share with them. This is why we believe that this campaign is very important to us because it gives us an opportunity to re-introduce ourselves and what we do.
“Our theme for the campaign ‘delivering where others wavered’ is synonymous with our core mandate and our strategic role in the Namibian economy where we provide special risk insurance, a type of insurance that other insurance companies have rejected to underwrite,” NASRIA’s Head of Marketing, Ndapona Schleberger said.
In essence, NASRIA is the only insurer that provides cover against damage to property and consequential loss caused by inter alia, riot or civil commotion, strikes, lock outs and labour disturbances, acts to overthrow or influence any State or Government or any local authority with force or by means of fear, terrorism or violence; acts with a political objective or to bring about social or economic change, or in protest against (authority) or for the purpose of inspiring fear in any section of the public.
“The central focus of our campaign is premised on bringing peace of mind to Namibians by covering them for eventualities that they cannot be covered by anyone else in the market. We do this with full acknowledgement that building the Namibian house as prescribed by President Hage Geingob requires everyone to play their part and we want to fully play ours by ensuring healthy livelihoods that are born out of peace of mind,” further explains Schleberger.
Schleberger adds that ever since the company was established approximately 33 years ago, it has continued to scale greater heights standing the test of time as a special risk insurer of note with one of the most affordable premiums regionally.
“We want to use this opportunity with a campaign that will run for months to share our unique products together with the heartbeat of our organisation. We have various innovative initiatives in place and excited that more Namibians will get an opportunity to learn about special risk insurance, an ideal we hope will give Namibians a true sense of financial inclusion,” extended Schleberger.
Recently, NASRIA donated sanitary goods worth N$200 000 to the Ministry of Health and Social Services as part of the company’s efforts to contribute to Namibia’s fight against COVID-19. As a responsible corporate citizen, NASRIA last year partnered with MTC in a boxing initiative aimed at fighting Gender Based Violence and earlier this year, they also partnered the same company in Namibia’s 30th independence concert that was aimed at uniting Namibians through music. The concert was postponed owing to COVID-19 lockdowns.