NBL promotes responsible drinking

By Confidente Reporter

Namibia Breweries Limited (NBL) unveils its annual responsible consumption awareness initiative, “Take a Second.” Aimed at instilling a greater sense of accountability across Namibian communities. This campaign aims to foster positive shifts in social attitudes towards alcohol consumption.

Spearheaded by NBL Corporate Affairs Manager Surihe Gaomas-Guchu, “Take a Second” addresses the need to normalise responsible alcohol consumption behaviours and eradicate anti-social actions associated with excessive drinking.

The campaign strategically targets two key demographics: the vibrant youth embracing life to the fullest and the more moderate, responsible consumers participating in alcohol consumption during social occasions.

Building upon the success of its 2021 “Be the One” campaign, which celebrated responsible consumption choices, the “Take a Second” campaign urges individuals to pause and make responsible decisions surrounding alcohol consumption. Leveraging national media channels such as billboards, radio, print ads, social media, and more, NBL aims to spread awareness and encourage behavioural changes.

Early results indicate a positive resonance with Namibian consumers, and NBL plans to sustain the “Take a Second” initiative annually to foster long-term behavioural change.

Gaomas-Guchu emphasised the importance of responsible drinking and taking accountability for positive social change.

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