NBL unveils non-alcoholic premium brand
By Business Reporter
NAMIBIA Breweries Limited (NBL) – a subsidiary of the Ohlthaver & List (O&L) Group – has introduced Windhoek Non-Alcoholic to its beer portfolio, and to its premium Windhoek range.
As announced by the Managing Director of NBL, Marco Wenk at the presentation of the NBL Financial Results for the year ended 30 June 2019 on Friday, Windhoek Non-Alcoholic will officially be available on shelf as from this week.
Wenk: “Innovation within all spheres of our business is a strong focus for NBL, and supports both volume growth and bottom line performance as we continually strive to be ahead of the curve in meeting the ever changing needs of consumers. In Namibia and across our export markets, Windhoek Beer is recognized for its brewing credentials and quality. Windhoek Lager, Windhoek Draught and Windhoek Light each has a distinct style and character, and are all brewed in accordance with the stringent German Reinheitsgebot Purity Law. As such, in sticking with what consumers love about Windhoek, we are proud to bring them Windhoek non-alcoholic, with all the goodness of the Reinheitsgebot Windhoek they love, but with less than 0, 5% alcohol.”
NBL Marketing Manager, Rene Duffy: “Tapping into new global trends and inspired by our consumers and their ever evolving needs, NBL is proud to introduce to you our latest innovation – this time, for our Non-Alcoholic Beer lovers! Our very own Windhoek Non-Alcoholic Beer. We can proudly claim that currently this is Namibia’s only non-alcoholic beer that is brewed locally, here in Windhoek.”
“It is important that we keep up with the trends, as a leading beverages producer in Namibia and the world, and also that we do not allow ourselves to be limited by the economic challenges faced today, but that we persevere and remain passionately dedicated to owning the future, creating new realities and enjoying the journey,” Wenk concludes.