NTB successfully concludes 2023 China Roadshow

• By Confidente Reporter

THE Namibia Tourism Board (NTB) has completed its 2023 China Roadshow, themed “Space and Time”, which drew over 300 tourist industry players from top-tier cities in Beijing, Shenzhen, and Shanghai.

The networking event in Beijing was attended by Namibia’s ambassador to China, Dr Elia G. Kaiyamo, Minister of Information and Communication Technology Peya Mushelenga, and officials from the Namibian Embassy in China.

NTB Chief Executive Officer (CEO) Digu //Naobeb, Head of Marketing Charmaine Matheus, and Representative of China and Macau Amy Zhu led a delegation of Namibian tourism providers to participate in the roadshow.

According to the NTB, the Namibian delegation provided businesses and the Chinese press with the most recent post-COVID information on local tourism, such as visa policies and handling instructions, aircraft connections, destination hotels, and promotional keywords in the Chinese market (family, vacation, and extreme outdoors).

“China has always been a priority market for NTB as a significant source of international tourists. Even during the three-year epidemic, NTB and China were committed to holding several online activities for the public and industry, all of which were well accepted.”

With the global tourist sector steadily recovering, NTB says the momentum for China’s outbound tourism business is even greater.

“We hope the 2023 Roadshow will re-ignite the passion of Chinese tourists visiting Namibia, promote the tourism proposition of Namibia’s natural and wild luxury, drive the development of more family tours, in-depth tours, and high-end customised tourism products in Namibia, and strengthen partnerships between the Namibian and Chinese tourism industries.”

China Travel Agency, Gondwana Collection Namibia, Intermix Tours and Safari, Joy Travel, Lion King Travel, and Way Way Namibia Travel & Tours are among Namibia’s local tourist partners that attended the roadshow.

NTB’s aviation partners, Ethiopian Airlines and Qatar Airways, also participated.

By holding roadshows in top-tier cities across China, the Namibia Tourism Board and its partner organisations seek to strengthen communication and cooperation, assist the industry in developing comprehensive travel packages, and promote Namibia tourism with the press, We- Media operators, and travel KOLs (key opinion leaders).

The board is confident that more and more Chinese tourists will come to Namibia to explore and experience the country personally.

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