Turning a hobby into a business

By Martha Nangombe

Emen Johannes has seen her passion grow from making scrunchies to turning it into a side hustle to becoming a registered business despite her mother’s objection to her taking up fashion design as a career.

Now Johanness owns the Em_Littles fashion business, and she says her journey to create exposure for the business has been a roller-coaster ride.

Born and raised in Arandis, Johannes launched her business in 2019 to supplement her mother’s income as a self-employed tailor.

“In 2019, I founded Em_Littles with a small loan from a friend.

I did not pursue any academic training to do what I do. My mother has always worked as a self-employed tailor. I ate because she sewed, and I completed my degree in health and wellness at the International University of Management (IUM).

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