Unlocking Global Partnerships: Namibian Creatives on the rise

By Martha Nangombe

In today’s fast-paced social media environment, influencer collaborations have become necessary for worldwide firms seeking global exposure.

Despite Namibia’s distinct cultural richness and expanding influencer network, worldwide corporations have been reluctant to recognise local potential.

With a wealth of artistic talent, Namibian creatives are sometimes given a different level of recognition than their colleagues from more globally recognised cities, but why is this the case, and what can be done to close this gap?

Local creatives can be seen on multiple platforms such as YouTube, Instagram, TikTok, Snapchat, Facebook, Twitch, and so on, being creative and working with local brands but never with multinational brands.

International corporations’ reluctance to cooperate with Namibian influencers can be linked to issues such as the lack of cooperation and networking events that bring together local and international creatives to build connections and possibilities for creatives.