Namibian Ambassador to France, Spain, UNESCO and UN Tourism, Albertus Aochamub, says Africa is looking for trade and not aid.
In his keynote address under the theme, “The True Value of Africa’s Success,” which he delivered at Meetings Africa 2025, he underscored the continent’s economic potential. 
“Africa is no longer a distant promise; it is here, bold, ambitious, and unstoppable,” he declared, setting the tone for a powerful message.
With participation from delegates representing over 60 countries, Meetings Africa is the continent’s premier Meetings, Incentives, Conferences, and Exhibitions (MICE) industry event. The 19th edition of Meetings Africa broke participation records as 410 exhibitors, including 113 small businesses, showcased their offerings. 
“A thriving Africa strengthens the global economy. From maritime development to renewable energy and digital marketing, our continent offers vast investment opportunities. We are a young, skilled population looking for trade, not aid,” Aochamub emphasised. 
Aochamub, formerly NBC Director General and Acting CEO of Namibia Airports Company (NAC) challenged outdated perceptions of Africa, asserting that African nations are actively shaping industries and driving technological advancements. 
With Africa’s population projected to reach 2.5 billion by 2050, he highlighted the impact of the continent’s youthful and skilled workforce, reshaping industries like fintech, renewable energy, and the creative economy.
“African countries do not seek aid; they seek trade. They do not request charity; they seek collaboration,” he stated, calling for a reimagined economic partnership with Africa. He emphasized the opportunities presented by the African Continental Free Trade Area (AfCFTA), the largest trade bloc in the world.
Despite holding 60% of the world’s solar energy potential and vast arable land, Africa remains underutilized. He stressed the need to unlock these resources through strategic partnerships and sustainable investments.
Tourism, one of Africa’s strongest economic drivers, captures less than 10% of global tourism revenue. Aochamub called for enhanced infrastructure, digital marketing, and aviation connectivity. “Tourism is not just an industry; it is a bridge between economies, cultures, and continents,” he noted, highlighting Africa’s diverse offerings, from Namibia’s dunes to Zanzibar’s shores.
He also drew attention to Africa’s blue economy, an underutilized sector with enormous potential. “The blue economy is not just Africa’s future; it is the world’s future,” he declared, outlining opportunities in offshore renewable energy, marine biotechnology, and expanded port infrastructure.
“Africa’s success is not just an African story—it is a global opportunity. Those who invest in Africa today will shape the world tomorrow,” Aochamub concluded.